Eco-economics: The Future of Investing
Hi, I am Sowmy VJ, author of the Eco-economics series of books. I found that many companies had environmental, and/or social goals or targets for 2050 or beyond. Yet, their progress and track record was not in that direction. However, they were attracting investor attention, and money was flowing in, like crazy. Like £30 Trillion crazy, when I last checked.
What if there are companies that are already sustainable? I found 100+ such companies, as part of my research.
More importantly, I don’t agree with the following ideas:
A sustainable or ‘eco’ or ‘green’ product is labeled as a premium version, and is priced highly. I think it should be the base model.
A sustainable business isn’t profitable. That is not logical, yet it attracts investment.
A business will take 20-30 years to be sustainable. No, there are competitive forces at play, and I don’t think a company that hasn’t existed for 30 years now, needs 30 more years to become sustainable.
My goal is ‘sustainable now, profitable now’. More importantly, I place a higher emphasis on having a track record of being sustainable and profitable.
Every week, I write about stocks of such businesses, that are worthwhile investments, for the long term.
To be clear, this is not a ‘get rich quick’ scheme. This is not financial advice.
I write about the stocks that I invest in. I run a fund that has invested in 60 such stocks. Feel free to suggest other stocks that you come across.
We also run an investor club, that invests in private companies. So feel free to suggest to us.
In order to keep this fair, all knowledge posts are ‘free’. Stock research will have a free summary, but the strategy and thesis deep dive is for paid subscribers.
I’d highly appreciate your paid subscription, if you can afford it. If not, I fully understand that times are tough, and if I can help you gain market knowledge that enriches you, I am happy about that.


