If you are like me, you weren’t born on third base and haven’t enjoyed the opportunities, and wealth that privilege brings along. Education, for us, is the greatest leveler.
When we were sixteen, and started experiencing the real world around us, we learnt through experiences, and formed our opinions on what we wanted to do in life, where we live, what we buy, and what the future holds for us. I was told the template of study well, get a job, work hard, and retire happily. I saw my parents work hard and have a modest lifestyle. In the nineties when I experienced this, I already knew that the template didn’t work for most people.
Fast forward to 2024, and my son is sixteen, and is entering that phase of life. The next 15 years are going to define how he shapes his future. So will it be, for your son/ daughter if you have one.
These 15 years, until the age of thirty, when the preferences are fully formed, are what I call the formative years. The goods, services and experiences that cater to this age group is the formative years economy.
The companies that target this age group (frankly few global brands look at them), have the lowest customer acquisition cost, and the highest lifetime value.
That’s the topic of today’s video post. For more information, please visit our website, helix.earth
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